Jones Blair Company Case

Jones Blair Company Case 1- which segment or segments should Jones Blair pursue? afterwards analyzing the hold we can say as a integral food market of $80 Million of market sack User HouseholdProfessional geographyUrban 60% ($48 M)70% ($33,600,000) 30%(1$14,4000,000) agricultural 40% ($32 M)90%($28,800,000)10% ($3,2000,000) Jones Blair should pursue the pastoral segment. Even it is only 40% but it is a backbreaking opportunity as the oblige said the non-DFW is growing (Exhibit 3) and they should tenseness on the professional segment, because in that market Jones Blair can stomach a good returns and tonus. 2- four approaches are describe in the case (1)Do cypher differentno salmagundi in snap or enlarge in expenditures: -Pros: belatedly for the company to do. No risk. - Cons: No benefit in redress and no growth. And this is doesnt brighten the problem. (2) join on advertising to the phratry segment by $350,000 with an advertisi ng -Pros: Increase awareness. Increase the gross revenue. -Cons: People make out store starting signal then brand. 75% of audiences is not buy paint. Will replicate the outlay with no benefit.

(3)Price reduction of 20% -Pros: competitive the hurt with other company. Increase the sales in do-it-yourself market. -Cons: the quality will be questioned. Could cliff the sales. (4) loan additional sales reps at a machinate cost of $60,000 each -Pros: could throw away professional motivation team could increase the sales. Add much service to the customers. -Cos: it could be risky by adding more expe nse without realizeting back the reasonable! effectiveness. 3- what is your recommended accomplish? The recommendation is to focus on rural professional market. Add sales reps with additional staff and focus on preparedness them wellIf you want to get a full essay, order it on our website: OrderCustomPaper.com

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