Notes On Qantas' Marketing 2011

QANTAS (Queensland and Northern Territory Aerial Services Limited) Background training naturalised: 1920 Global Australian public impartline alliance Industry: transportation work of international and interior(prenominal) air transportation services and stand up activities Product Portfolio: Qantas Domestic, Qantas foreign, Jetstar Domestic, Jetstar Asia/International Headquarters: Sydney, NSW MISSION To operate the worlds snap off premium air duct, Qantas To operate the worlds best low fares carrier, Jetstar MARKET carry on Australian Domestic foodstuff: 65 % International Market: 18.

7 % expose BUSINESS GOALS AND PRIORITIES Safety: demonstrate real commitment to safety foil and Honesty: is open, listens and speaks honestly node Focus: always put the guest first when reservation decisions Collaboration and Teamwork: working to fallher to pretend success for all cheer: enjoys work and being part of a successful team up Ownership and Accountability: taking responsibility for delivering agree outcomes Situational compendium SWOT ANALYSIS Strengths: Extensive network: part of adept cosmea Alliance Highly competitive positions on major international routes -> extremely influencing power -> maximized transportation options for customers Majority of domestic market share exquisite airport locations and facilities Globally accepted brand name and l ogo Largest Australian based airli! ne loyalty programme -> customer loyalty WEAKNESSES current disputes between Qantas management and unions + Recent safety incidents have tarnished the Qantas effigy -> disallow perceptions on Qantas image and reputation Negative publicity generated from the winning networking sit, Twitter due to Qantas competition offers OPPORTUNITIES Expansion of Jetstar...If you want to generate a full essay, order it on our website: OrderCustomPaper.com

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