Marketing Research

Executive Summary Introduction: The marketing problem communicate in this study is, How can we improve sales at the internal Activities Center (IMA) Dawg Bites sharpness stand? Our objectives argon to respect up-to-date levels of customer satisfaction, to gain insight to the demographics of the IMA population, and to gather suggestions on in store(predicate) product offerings. Methodology: We collected our primary entropy through a nonprobability, convenience sample from the IMA. Our undisguised questionnaire, knowing for twain descriptive and exploratory study, was handed out at antithetical times of the day and on various eld of the hebdomad to a fixed sample of 150 participants. study reckonings/ apprise Recommendations: Although there is a steady customer flow, we find that the Dawg Bites snack stand can have quite a numeral of improvement. Most aspects were rated satisf shammerily; however, two categories fell terse of expectations. toll was the ca tegory that was most unsatisfactory and we can visit why. A smoothie cost about five dollars, which is affluent funds for a small meal! The average university assimilator does non have the steady stream of income that a full-time actor would have. As a result, we recommend that centering look into heavily prices to a much reasonable level so that more(prenominal) students are able to afford it.

After running a few tests on the feedback we received, we found that there was a long-stalked correlation between willingness to purchase items and the product offered at Dawg Bites. Smoothies were pass judgment the highest with juice and energy drinks tra! iling not far behind. Our uncorrupted word to instruction would be to consider expanding these items. There are already many selections of energy drinks at the snack stand. However, management should involve more smoothie flavors and juice options. Another liaison management should take into consideration is marketing more towards the students who snuff it on campus. We found the easiest targets to be people living in the dorms....If you motive to get a full essay, order it on our website: OrderCustomPaper.com

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