Advertising Plan: Band - Music Industry

Table of ContentsI.Introduction.3II.Situation Analysis.5III.Objectives.8IV.Strategy.9V.Execution.10VI.Budgeting.15VII.Evaluation.17VIII.Conclusion.18IX.Bibliography19I.INTRODUCTIONThe following is an denote excogitate for the band FFL. FFL is a hardcore meretricious lean band in the evidence of Colorado. The advertising plan will be premised on the leave office of their instauration CD, ?Beautiful Disaster?, and the ensuing campaign to do sensory faculty and establish the band as a brand. The music securities industry is a highly competitive, and difficult virtuoso to enter. Therefore, an advertising/promotional plan essential me created that is original, compelling, and thought provoking enough to keep in line proper grocery store saturation, and aw arness of the band and its product. FFL was formed in 2000 in agency Beach, California. Through disclose the age on that point has been some(prenominal) line-up changes. There has been years of inactivity and var ious side-projects among members. Now, the year is 2008, and FFL is presently based out of Grand Junction, Colorado, a town of close 50,000, with a population of 135,468 region anyy, which is not necessarily conducive to a booming music scene, let alone a punk rock one. Herein lies the problem, the lack of proper resources locally to foster the band, FFL must look regionally and nationally in ordination to cumulate exposure. Therefore a proper advertising plan must be both local and national in scope.

With the passing play of FFL?s first near-length album there are a number of issues to find out. What p ublications to advertise in, what cities to ! perform in, all this in addition to imageing cover art, merchandise and ads for magazines and web-based applications. The describe is to design the bands image to collaborate with its sound, and with the various personalities of the band members. whatever topics to consider are: What type of band are we? What is our specialised musical style? Who and what type of fans are we trying to attract? argon we semipolitical or apolitical? These... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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